BMW
FORCE YOUR BOSS
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An awareness campaign combined with a contest, aimed at reaching an attractive business target audience.
The "Pracuj pre radosť" (Work for Joy) contest was held in cooperation with the most listened to radio in Slovakia, with the aim of reaching an attractive target audience – company bosses and senior employees – to bring BMW into their awareness and obtain a database of contacts.
We drew up the blueprints for an attractive radio contest to win 5 BMW cars for 5 months. We were looking for a company where it is not only a joy to work, but also a joy to compete. All you had to do was form a team with your colleagues for the contest, complete some exciting challenges over three weeks, show your team spirit and win a new BMW 1. We achieved strong campaign impact via teasers, sponsor messages and live radio entries, as well as strong promotion around the contest through print, radio, online and social media.
The result was the interaction and engagement by the target audience with this project, as well as outstanding added value in the form of media support for the radio competition itself, exceeding €44,000. As many as 80 teams took part in the contest BMW has acquired an attractive database of contacts that can be used for future campaigns.
KNAUF INSULATION
PLAY WITH THE SMARTWALL AND WIN A SMARTPHONE
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Presentation and sales promotion of the new Knauf Insulation product – a mineral facade board with special SMARTwall surface treatment.
The task was to boost familiarity with and positive awareness of the Knauf Insulation brand, to capture the target audience in a wide competition by means of an exciting prize draw, and to motivate the buying of the new SMARTwall mineral facade board product.
We ran a text prize draw to win smartphones for customers who had purchased a Knauf Insulation product – SMARTwall mineral facade board with a special surface treatment. We linked the Knauf Insulation brand to a popular TV show on home improvement, for which the target audience has a high affinity.
We implemented the entire campaign during the height of the construction season. The main idea of the campaign was a prize draw for smartphones. The prize draw was communicated via TV ads, spots and a variety of online communications. The main partner of the campaign was the Nové bývanie (New Home) TV show.
The successful result was the promotion of product sales.
BRAMAC
THE MOST DESIRED ROOF IN SLOVAKIA
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Our main challenge was to communicate a new creative concept to the target group – "roof hats", with the hat acting as both a fashion accessory and head protection. At the same time, the hat stands for the roof of the house, protecting people from the fickle weather. The concept can be shaped by means of the different styles of hats, caps or headscarves, which represent the different Bramac roofing materials. The new creative concept was promoted via a TV spot campaign aided by outdoor promotion, where the uniqueness of this creative stood out even more. The unconventional outdoor with superstructure surprises and attracts not only customers, but also competitors with its innovativeness.
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